The Rabbit Ecosystem

One loop that feeds itself

Education partners feed skilled students into Rabbit Academy. Graduates become Rabbit-Certified hosts who sell audited SME products via Rabbit Live — and real-time data flows back to suppliers and educators, refining inventory, marketing and training in a self-reinforcing growth loop.

The growth loop

From classroom to checkout — and back

Education partners

University of Future and Beijing Fashion University feed skilled students into the pipeline.

Rabbit Academy

Training and certification turn students into Rabbit-Certified live-commerce hosts.

Rabbit Live

Certified hosts sell audited SME products to verified audiences in real time.

Data flows back

Performance data refines inventory, marketing and training — the loop compounds.

Six divisions

Every pillar earns — and supports the rest

Each division is a standalone revenue driver and a support function for the others, integrated into one premium brand experience.

Rabbit Live

The live-commerce engine: multi-platform streaming, AI captions, one-tap checkout and trusted same-day fulfilment.

Rabbit SME Hub

Audited supply that meets the Rabbit Standard — brand exposure, tiered membership and enterprise-grade business tools.

Rabbit Academy

Training, certification and personal development that seals the talent pipeline from campus to camera.

Rabbit Media

An in-house studio: video, brand campaigns, photo shoots, PR and social management — agency quality, no mark-ups.

Rabbit Business Hub

Advisory for brands entering Malaysia or China — research, influencer matchmaking, events and white-label storefronts.

Rabbit Lifestyle

Living, Drive, Dining, Travel and Moments — aspirational services for top spenders, unified by one shared ID.

Creator & talent ecosystem

A career ladder, not a gig

Creators advance through tiers that unlock higher commissions and brand mentorship, while the Talent CRM tracks order value, conversion and watch time — recommending tailored training that keeps performance high and churn low.

Ambassador

Campus micro-KOLs earn commission, scholarship vouchers and exclusive merchandise.

Influencer

Proven hosts unlock higher commissions, featured campaigns and audience growth support.

Icon

Top-tier talent gains brand mentorship, exclusive partnerships and headline events.

Community & networking

Circles that turn contacts into opportunities

In-app Circles connect SMEs, creators and VIP buyers. Tokenised engagement unlocks perks — event passes, ad credits — while offline mixers and fashion pop-ups deepen trust and catalyse cross-promotion.

Premium lifestyle services

Aspirational add-ons, one shared identity

Rabbit Living Rabbit Drive Rabbit Dining Rabbit Travel Rabbit Moments

Join the loop early.

Verified, invite-only access for talents, SMEs and partners.

Request Access →